Customer Lifetime Value (or CLV for short) is one of the most important, and yet one of the most often … Read more »
Tag Archives: Retention
Customer Loyalty vs. Brand Loyalty
Customer loyalty and brand loyalty are two very important aspects of business retention. Even though closely linked, they are actually … Read more »
Retention is Paramount
It’s no secret that customer retention is a crucial element for business success. While other marketing priorities–including customer acquisition, branding, … Read more »
Email Marketing Etiquette
Effective email marketing is part and parcel of running a successful e-commerce business. By sending out the right message about … Read more »
How to Spam-Proof Your Marketing Emails
In one of our previous blog posts we already discussed the increasing importance of email marketing and what businesses can … Read more »