WHY RETENTION MARKETING?
Research shows that existing customers spend 33% more than new customers; so higher retention means a more sustainable and profitable business. Customer acquisition costs have skyrocketed during recent years. After spending so much on initial customer acquisition, online businesses must invest just as much to retain their customers, maximize customer lifetime value, and reduce churn.
CUSTOMER PROFILING ENGINE
Retention Science turns data analytics into actions. Our software-as-a-service Customer Profiling Engine employs big data algorithms and the most sophisticated predictive models to automate retention campaigns to help you maximize your customer lifetime value.
Our engine aggregates data about your customers from a wide range of credible sources to paint a picture of each individual and predict how to best re-engage each of your customers to maximize retention. Examples of data sources include: sales data from your e-Commerce or CRM platform, browsing and shopping data from your website, demographic data from US Census Bureau, social influence data from social networks, and many more.
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With access to massive amounts of data from multiple sources, the Retention Science magic takes over. We employ proprietary big data algorithms and sophisticated statistical models to garner predictive insights about your customers. We leverage machine-learning techniques and distributed computing to make purchasing predictions and optimize customer lifetime value. Retention Science enables you to target your customers with unparalleled precision, assess where your customers are in the purchasing lifecycle, and calculate the optimal time to re-engage them.
Retention Science is easy to deploy. We simplify the data aggregation process and seamlessly plug in to your existing e-Commerce platform (download our Magento extension here). We'll meet all your data privacy compliance requirements and protect your data with the highest security measures.
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Please contact us at 310.398.6658 or email@example.com